All the Rage

Found Denim Founders Lana Cretz and Sara Watson

Found Denim's 'Sew and Destroy Party' (taken from the Los Angeles Times by Melissa Magsaysay)

Found Denim designers Lana Cretz and Sara Watson set out to “destroy” jeans last night during a party held at the Revolve Clothing store in West Hollywood. The duo worked behind sewing machines and a table full of gadgets that looked like medieval torture tools, custom nicking, ripping and slashing jeans for anyone who bought a pair of Found jeans during the event.

For those who turned to the pros at last night’s event, there were plenty of soft tacos fresh from a taco truck and Champagne to keep them occupied while waiting for their jeans to get wrecked.

If you don’t know Found, it’s a denim line to watch or try on, if you’re in the market for a new pair of jeans. Cretz was the creative director at AG and Hudson before launching the Found label with Watson two years ago, and they’ve nailed a great fit, especially with the Symone skinny jean and Abilene wide leg. Nicking not required, but judging by the hip crowd at last night’s party, it’s clearly what the cool kids are doing.

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These are our picks here at Josef

Abilene Wide Legs

Ellie Super Skinnies

Blythe Straight Legs

We want trouser leg jeans!

Found Denim Abilene Jeans available in store

These are the jeans we've been wanting for Fall. As we're getting closer to our trip to NYC, these are the jeans we're imagining wearing to the showrooms with a Steven Alan navy on white striped tee, Wren khaki anorak and the perfect pair of brown suede moccasins. When it gets colder, how cute will they look with chunky sweaters. They were great in the summer with little cami tops and they're going to transition beautifully into the cold months. Since they're Found Denim, they're going to make our behinds look amazing. The wash is between dark and super faded. They run long, so call on your alterations expert and give them a heads up.