Paul & Joe Sister Spring: in-store now!

Hope everyone's weekend is going well. We just wanted to share our new Paul & Joe Sister Spring clothes with you. From left to right: navy paris trench, phoenix print gwen blouse, and beige zeph sweater. The paris trench is fully lined and would look great with the gwen blouse, jeans and flats. We really love the fit of the zeph sweater. It's long, and we suggest wearing it loose to get that boyfriend sweater effect. Both tops look fantastic with the Magic Shorts*. Mix and match these great seperates from Paul & Joe Sister, and you'll be set for the entire duration of Spring and even Summer!

*The Magic Shorts are called so because we've discovered, through the help of Tiny and Tasty, that they look really good with every top we have in the store. Now isn't that amazing?

Yoana Baraschi Spring: in-store now!

What a fantastic start to the weekend! Yesterday we got 3 new Yoana Baraschi dresses from her Spring 09 collection. From Left to right: black fairie gardern shirt dress, cranberry red supernature column dress, and regal purple origami ruffle zip dress. We're working on getting them on our online store, but if you can't wait, do come for a visit!

The fairie garden shirt dress can be worn dressed up and casually. We'd love to see the dress paired with Matt Bernson's black leather gladiator flats for a casual look. The perfect shoes for the supernature column dress, we think, are demure espadrille wedges that tie at the ankle. The cut of the origami ruffle zip dress reminds us of a fancy cargo dress with the added bonus of the ruffle embellishment. Proper pumps or bold sandals will do the trick!

The dresses should be online soon. Next week keep an eye out for our selection of Steven Alan Spring clothing! They'll be available online on February 28th. Happy shopping and have a great weekend!

Downtown San Mateo Artwalk 2.19.09

Tonight was Downtown San Mateo's Artwalk. It was extremely exciting and we all had a great time. The night started out with a photo shoot at Photography SF and then the models posed in the windows of several Downtown businesses. From left to right: on Ashley, Twinkle by Wenlan Nicely Tied Dress; on Kim, Anna Sui Water Color Hydrangeas Dress; on Molliee, Grey Ant Double Breasted Mini Dress. Thanks to A S K and Marinello Salons for donating makeup and hair styles. Many thanks to Misty at Play N Trade for organizing the event!

Photo by Edward Ho.

Wren full mini featured on Examiner DC style blog

DC Women's Style Examiner, Monica Byrd, featured our Wren full mini skirt on her blog yesterday. Exciting! Click the image or link to her blog to read the full post and then scroll to the middle. You should see a brief mention of the black full mini. Thanks Monica for the link to our site.

We love this skirt too. During the cold months, you can wear it with chunky sweaters, tights and knee boots. When it starts to get warmer, you can wear it with delicate cotton voile blouses and flat strappy sandals. The color is just right, basic black. To keep it looking fresh, try pairing it with neutral colors like oatmeal, blush, taupe, camel, and navy blue.

Also, we want to remind you about Downtown San Mateo's Artwalk tomorrow on South B Street between 1st and 3rd Avenues. Josef clothing will be featured on 4 models. After the walk visit us at our table inside of Gator's Neo-Soul Cafe. There will be goodies compliments of Josef for the early birds! See you at 5:30pm starting at Photography SF on Ellsworth. For more details click here.

Shop for good on Saturday, March 14

Josef Boutique invites you to an exclusive day of shopping and sweets at Josef Boutique in Downtown San Mateo to benefit Family Service Agency of San Mateo County. Shop on Saturday, March 14th from 11:00 am until 6:00 pm located at 60 E 3rd Avenue Suite 106 inside of the Third Avenue Center.
Guests will enjoy a 10% discount on all full priced merchandise and a portion of the day's proceeds will benefit Family Service Agency of San Mateo County.

Josef Boutique was opened in November 2008 and features designer women's clothing from hard-to-find labels as well as clothing from fashion veterans, Anna Sui and Yoana Baraschi. Josef's goal is to bring modern and classic clothing with an emphasis on unique details and quality to women in the SF Bay Area.

The team at Josef is excited to be working with Family Service Agency of San Mateo County. Family Service empowers children, older adults and families to achieve self-sufficiency, building a strong and caring community. Some of the programs Family Service offers are child development, supervised visitation and exchange, parent education and coaching, wellness and job search services for older workers and family loans.

On March 14th shop for good in-store or online at www.josefboutique.com and use promo code: JBFSSM314.

Check out the event on upcoming.org.

Josef on Boutique Street

Hello! Now you can find us on BoutiqueStreet.com. Boutique Street allows you to shop neighborhoods online. Like Amazon, register for an account to shop. To find us, click on Peninsula -> San Mateo. We're the first San Mateo boutique and very happy to be a part of the Boutique Street community. We have 12 items in our Boutique Street window, keep checking back for new items and to see what other San Mateo boutiques have joined!