New arrivals added to our site

We've spent the last couple of days updating our site with all the new Spring goodies we've been getting in the store. We updated the following designer pages:
Steven Alan
Twinkle by Wenlan
Wren

Shop and be merry everyone!

Wren star tee in Lucky Magazine

The Wren star tee (68) we have in store was featured in Lucky Mag's Lucky how-to: mixing stars and stripes! It's made of 100% cotton and is machine washable. Available here :)

Wren Spring 2010 available at Josef

Pictured: Le Shirt Graphic Tee (68) and Alexa Shirt Dress (220)

Katie, stripes, and spring

Wren + friends

Kirsten Dunst in Wren full mini skirt

Wren's Melissa Coker on Elle.com

This is a must-see for you youthful and hip fashion mavens! Elle.com's wardrobe chic features Wren Designer Melissa Coker in 10 street style looks! We love each and every one. Melissa's formula is approachable and easily achievable. We heart the look above, and have the dress version of the top and skirt on sale now! View Melissa's looks.

One of 2009's Best

A. Chung in the Wren Elephant Dress. One of the best selling pieces we've had this year. elephants + chuck taylors = win

Nikki Reed of Twilight in Wren Moto Jacket

Cute, no? We have the black sparkly version in store and online! Click here to shop.

Photo: rolling stone

Jessica Stoup of 90210 wearing Wren moto jacket

No need to agonize over your holiday attire. Jessica Stoup of 90210 is wearing the perfect going out outfit! Wren metallic moto jacket worn with a long black tank, skinny jeans, heels and clutch. The outfit is youthful, current, and sophisticated. Did we mention how adorable it looks with the Twinkle pearl of the world dress? Wren metallic moto jacket and Twinkle pearl of the world dress available at Josef.

Elephants for all

Emily at cupcakesandcashmere.com linked to us this week. She featured the Wren Elephant Dress, and we heart how she styled it! To read her post and see more pics click here. To buy the dress click here ;)

Tennessee in Wren

Jersey Cardigan (in smoke)

Gathered Top (in purple)

Caroline Motorcycle Jacket (as shown)

We just received our first Holiday order, and is it festive! Melissa Coker of Wren has done wonderful things with silks and metallics. Available in store are the Jersey Cardigan in smoke, Gathered Top in purple and Caroline motorcycle jacket in black as pictured. We're loving every single piece and know it'll be love at first sight for you too, and isn't Tennessee Thomas so cute! To see more of the Wren Holiday Lookbook also featuring Alexa Chung click here.

Wren Elephant Dress sent to us by Melissa :)

Melissa Coker sent us this page from the October issue of Lucky Magazine. It features the Elephant Dress from her Fall collection. We have it in store and online in the navy and black color way. It's really cute with black tights and booties or knee boots. We'd also pair it with a shrunken black blazer for work. Wear it for resort with flat sandals and a big straw tote. The possibilities are endless.

Thanks Melissa!

Happy Friday!

We hope you have a fantastic weekend. We're off to the showrooms down South to bring back more goodies for Spring. On our list to see are Twinkle, Steven Alan, Found Denim, and Wren!

Wren ink blot tee spotted on luckymag.com

Senior Market Editor, Lynette Pone, was featured on Cute Outfit of the Day wearing the Wren ink blot tee from the SS09 collection. She paired it with cropped trousers and a v-neck cardigan for a smart look. We heart the tee!

Shop Fall

Yay Fall!

Our Fall merchandise is now online!

Hi there, we just finished adding some of our best Fall pieces to our online store. We heart what's come in so far. There's still more to come...

Thanks, Alicia, you did a great job modeling today!

What's the cutest animal? Wren elephants, silly

Check out the Wren navy and black elephant print tank featured in ReadyMade Magazine. If you can't get enough of it, we have the dress in store. That's right, a whole entire dress dedicated to these lovable elephants.
Also, we're self-proclaimed DIYers so the button down skirt is bliss. To read the article on Melissa and instructions for making the skirt, visit the ReadyMade website.

New Arrivals: Wren Fall 2009!

We excited to have our new Wren Fall pieces in the store! They're fun and a bit whimsical. Check out our picks.

Wren sepia skirt: fun with math

Wren sepia skirt available at Josef

We love the Wren Sepia skirt pictured above and love how it's paired with the Elliot tank. Finish off your summer with the skirt. Wear it casually with a relaxed tank or dress it up with a white button down and black blazer. The pattern the dye forms on the fabric is pretty nifty -- it reminds us of fractals. Have a great weekend!

Pieces that will get you through Summer

Now that summer is upon us, we're finding that we're reaching for some pieces more than others. First on our list is a pair of distressed jeans. These are perfect for adding a bit of edge to your look. However, keep the look clean by pairing them with a silk tank or cotton blouse.
Light-weight cotton tops have been great for us in the warm weather. We've been living in the Steven Alan and Paul & Joe Sister cotton tops offered at the shop.
Another staple we've been going back to is a pair of navy blue cotton-linen shorts by Wren. Although we've sold out on them, investing in a high-quality, dressy pair of shorts is a good idea. We've been able to wear them with t-shirts, cotton sweaters and blouses, and they look great with leather flats or sandals.
To balance out the summer separates, a couple of summer dresses are good to have on hand. Dresses are great because they're one-piece outfits and can be worn dressy or casual. Our favorites are the Yoana Baraschi Hippie Slip dress and the Twinkle Hour by Hour dress.
Have a wonderful day everyone!

Dressing for Summer weather

As the weather gets warmer, we sometimes feel our selection in warm-weather clothing is limited. We suggest keeping your outfits simple and elegant like Sienna Miller above wearing a Yoana Baraschi sundress while on the streets. At the store our current favorites are the Wren Navy Shorts with the Wren Inkblot Tee. We also heart the Twinkle Ariel Tank with skinny jeans. Ladies, for the season, the more distressed the better; and while we're on denim, the lighter the wash, the better as well!
For footwear try flat sandals or ballet flats. Wedge sandals also go very well with summer attire. Wedges in tan leather and a statement bag can finish the outfit.
Linen trousers or a great tulip skirt with a summer blouse make up a work-appropriate outfit. If you'd like to be more creative, a sweet sundress with a cotton cardigan will also keep you cool in the office. To keep looking neat, avoid shorts and tennies and cotton shelf-bra tank tops worn by themselves. We hope you enjoy the weather and have a wonderful week!

Katie Holmes in Wren

Katie Holmes was photographed yesterday wearing a Wren dress and cardigan. We love Katie's style, especially when she's dressed casually and running around town with Suri. Shop our selection of Wren Spring and Summer clothing to master your casual style like Katie. Happy Friday, it's going to be hot this weekend. Try to stay cool.

Photo: justjared.buzznet.com

Hot to Cold

Spring is a confusing time for the weather. One minute it's sunny and warm, and the next minute it's breezy and chilly. We recommend building your spring wardrobe with layers. Start with fine knits in cashmere, cotton or silk. We recommend just a couple of long and short sleeve tees and tanks in those materials. After the knits, you can start looking for the pretty Spring/Summer blouses. We suggest getting at least 2 special blouses in a pretty floral or bold graphic print. The third layer will be your outerwear. We love cotton coats for Spring and your options are endless. Try a cotton blazer, short belted jacket, short or full length trench, or anorak.
As for bottoms, shorts, jeans and skirts are the obvious choices for springtime bottoms. When you shop for tops, make sure they look great with all three options. If you can mix and match your Spring purchases, you'll have an easy time getting dressed in the morning.
Add punch to your outfits with accessories. Spring accessories are a great way to experiment with color, texture and pattern. Bags, shoes, and jewelry seem like less of a commitment to the unknown. They also help your ease into a color you've always wanted to try, but never brave enough to buy in a dress or top. The most well dressed women always have an appropriate, chic outfit for the weather conditions and their age. Hope you enjoy these easy springtime dressing tips!

On Molliee: Steven Alan Cabana Jacket, Wren Inkblot Tee, Wren Navy Shorts. All available at Josef Boutique, San Mateo.

You're so evil to me

One of our most delightful customers told us that we're so evil to her this afternoon. It's been a while since she was last in the shop, and after perusing all of our new Spring and Summer clothing those were the words she was so compelled to say. We heart our selection too, LP, and thanks again for shopping with us today! We've taken "you're so evil to me" to mean I love all the clothes in here, but I can't buy them all, so now I must set them free. The old saying, "if you really love [something], set it free" is so very true.

In other news, our Wren Summer 2009 collection hit the store today! It's really amazing. We got in a 100% organic cotton tee with a golden peace sign adorning the front, a lined striped linen full mini skirt, a 100% cotton celestial embroidered cotton tank dress (see photo above), and a 100% silk sketch print dress in sunrise. Admiring the pieces will transport you to a tropical island or the French Riviera instantly! For an abbreviated mental break, stop by Josef to enjoy the new Wren Summer 09 clothing. Have a terrific weekend everyone!

Katie hearts Wren... still

We like to feature celebrities wearing our beloved lines on our blog. This week Katie Holmes was spotted wearing a cashmere cardigan from Wren's Fall 2008 collection. We love how casual and cool she looks pairing the cardigan with relaxed jeans and a black and white top. To get your share of Wren's Fall 2008 collection browse our online selection.

Wren spring fashion week party

Wren designer and founder, Melissa Coker, with models during Spring Fashion Week

We thought that this is a very relevant picture since we just received Wren's Spring line. We love to see how girls wear the clothing we have in the store out on the streets in their everyday lives. Melissa is actually wearing our black Full Mini in this picture with a purple top, blue cardigan and black flats - so cute!
Also, on the right a model is wearing the Sepia Full Mini we have in the shop. Pairing the skirt with a golden cardigan, white tee and white oxfords is genius. We're inspired by the color palette of the clothing - true to Wren form elegant and intelligent. For more of Melissa's pictures click here.

happy monday, picture's up!

We had a great weekend in the shop running our Shopping Benefit for the Family Service Agency of San Mateo Country. Thank you to those who shopped and enjoyed Mini Cakes from Sweet Breams! Your support means so much to us.

We're still loving the Inkblot Tee from Wren. It looks very cute with either of the Dorothy Lee Cardigans and the Wren Anorak. Next week Josef will be closed on Tuesday, 3/24. We'll be on the road shopping for Fall, exciting!

What major pieces you are planning to buy for Fall? Will it be a great coat, a wonderfully chunky knit sweater, or more fabulous jeans to add to your growing collection of designer denim?

Wren Spring 09 at Josef

Hello there! We are so excited to share our new Wren Spring pieces with you. Clockwise from top left are the Sepia Skirt in white and brown, the Ink Blot Tee in white and black, the Anorak in khaki, and the Button Front Shorts in navy blue. The tee and anorak look great with the skirt and the shorts - 4 pieces yield 2 outfits.
Our favorite piece is the anorak because of its versatility. Wear it in the rain and then on crisp Spring days. You can also wear it with jeans casually and then with cute summer dresses and skirts. It's super lightweight and easy to pack when you're traveling.
Check out our new Wren pieces during our shopping event benefiting the Family Service Agency of San Mateo County and receive 10% off only on Saturday, March 14th. See you soon!

Wren Fall Presentation

In the middle of February designers converged to New York City to present their Fall collections. We got a sneak peak at Melissa Coker's Wren Fall Collection. Staying true to her signature look, Melissa has created wonderful separates and to-die-for dresses. We love Wren because the clothes are sweet and fun, but always sophisticated. Wren girls are smart, worldly and have a witty sense of humor. We're excited for this line and are looking forward to bringing in some sweaters and coats from the group.
To read more on Melissa's NYC Fashion Week experience, click here. It's always a treat to read about the inner workings of being a fashion designer. Enjoy!

Wren full mini featured on Examiner DC style blog

DC Women's Style Examiner, Monica Byrd, featured our Wren full mini skirt on her blog yesterday. Exciting! Click the image or link to her blog to read the full post and then scroll to the middle. You should see a brief mention of the black full mini. Thanks Monica for the link to our site.

We love this skirt too. During the cold months, you can wear it with chunky sweaters, tights and knee boots. When it starts to get warmer, you can wear it with delicate cotton voile blouses and flat strappy sandals. The color is just right, basic black. To keep it looking fresh, try pairing it with neutral colors like oatmeal, blush, taupe, camel, and navy blue.

Also, we want to remind you about Downtown San Mateo's Artwalk tomorrow on South B Street between 1st and 3rd Avenues. Josef clothing will be featured on 4 models. After the walk visit us at our table inside of Gator's Neo-Soul Cafe. There will be goodies compliments of Josef for the early birds! See you at 5:30pm starting at Photography SF on Ellsworth. For more details click here.

We heart Wren

So does Hollywood's young and powerful. Since launching her collection in 2007, Melissa Coker's clothing has been snatched up by fashion forward celebrities such as Keira Knightley, Katie Holmes and Vanessa Hudgens. What we love about Wren clothes are the quality fabrics, sophisticated cuts, and the fun details such as puff sleeves, pleated pockets and metallic threads. In store we have styles from the Wren Fall 08 collection, and can't wait until Wren Spring arrives! For spring, we're bringing in a printed tee, navy shorts, a fun printed skirt and a cotton anorak jacket. Keep checking back if you can't get enough! We're the only independent store in the SF Bay Area that carries Wren!

On Keira, Wren shruken blazer. On Katie, Wren tunic sweater. On Vanessa, Wren peasant blouse and full mini skirt.

Check it, Katie and Keira are with it

Just within the last few weeks, Katie Holmes and Keira Knightley have been spotted around town wearing Wren clothing. Katie's been pictured wearing a black sweater dress and grey coat, while Keira was pictured wearing a shruken blazer in navy. All are pieces from Wren's AW 08 collection. We carry 5 pieces from the same collection here at Josef. I'd have to say all pieces are superb in fit and fabric. I endearingly refer to them as my sleepers because once you try them on, you're hooked. My first post was about Vanessa Hudgens wearing Wren. The metallic coat, silk blouse and skirt in black pictured above are all available at the shop. The secret was too good to keep to myself. See you soon!

In good company

I did an online search this morning for "josef boutique" to see what kind of results I'd get and found that I'm listed on Wren's website with the likes of Fred Segal, Tracy Ross and Opening Ceremony. It turns out that Josef is the only stockist of Wren clothing listed in Northern California, so come get your Wren clothing!

Photo caption: left: California retailers on Wren website, right: Vanessa Hudgens pictured in Wren peasant blouse and full mini skirt. Both available at Josef Boutique.