Anna Sui dress. wear it now and then in spring

Isn't this dress a beyoot? It's part of Anna Sui's Resort 09 collection. You might think it's a little too chilly out there to wear it now, but anything's possible in the name of fashion. For winter layering is key. Start with black leggings. Then in this order pile on the clothes: short silk slip, black cashmere turtleneck sweater, the dress, warm socks, black motorcycle knee boots, and finally your winter wool coat.

The dress is 100% rayon matte jersey and made in the USA ($425). Available at Josef.

Paul & Joe Sister colored jeans for spring

Winter blahs getting you down? To brighten up your wardrobe try adding one pair of colored jeans into the mix. These are Paul & Joe Sister's take on colored jeans from their Resort 2009 collection. They're available at Josef now ($139). Wearing colored jeans is easier than you think. Just keep it simple. Pair bright colors with neutrals: greys, tans, white/creams. I'd actually try to stay away from black because it's too predictable.

On the streets last summer I saw one girl wearing yellow-golden jeans with a white top, cream sweater, and earthy brown heeled sandals. A combo that surprisingly looked great! For the sky blue jeans pictured above, I'd pair it with the Dorothy Lee heather grey t-shirt I have in the shop and a warm fuzzy over-sized cardigan. Then for summer wear the jeans with a cute cotton short-sleeved blouse and flat sandals. Easy as pie.

Holiday Sale at Josef

You know what to do!

What color grabs your attention the most?

Last week I brought in my camera to take more pics of the shop. This is the view I look at for most of the day - my front window. Over the past weeks, I've been experimenting with different dresses on the mannequin. The vermilion Yoana Baraschi dress in the picture has stopped quite a few women in their tracks as they walk by. I've also tried a black/green/fucshia/lilac Anna Sui floral watercolor dress, however my suspicion is that it's not as effective in drawing women into the shop. I like to rotate the display frequently to show the variety of clothing the shop carries. I'm thinking an LBD for the New's Years display... not so sure about black though.

A little bit of advertising for the holidays

This was an ad that was supposed to run in the SF Chronicle. I know it ran in the local paper a few weeks ago. The downtown folks put it together to promote the area as an entertainment, eating and shopping destination for people living in the Peninsula. There are a lot of choices for restaurants, and surprisingly a good amount of spas. Visit downtown, have lunch with your girlfriends, go for a spa treatment and then stop by Josef for a little bit of shopping.

Afternoon agenda:
12pm: lunch at Himawari on 2nd Ave
1pm: dessert at Sweet Breams also on 2nd Ave
2pm: manicures at White Orchid Day Spa on 3rd Ave
3pm: shopping at Josef Boutique and Lula Lu on 3rd Ave
5pm: wine and spirits at 750ml on San Mateo Dr