Sneak Peak: Josef Summer Sale

Happy Friday! We wanted to give you a sneak peak into tomorrow's sale. Yoana Baraschi Belle Lace Top on sale tomorrow (149). Have a great work day and see you tomorrow.

Yoana Baraschi Fall has arrived!

80’s Lace Patchwork Dress (284)

Twilight Knit Dress with Lace (350)

Dressing for Summer weather

As the weather gets warmer, we sometimes feel our selection in warm-weather clothing is limited. We suggest keeping your outfits simple and elegant like Sienna Miller above wearing a Yoana Baraschi sundress while on the streets. At the store our current favorites are the Wren Navy Shorts with the Wren Inkblot Tee. We also heart the Twinkle Ariel Tank with skinny jeans. Ladies, for the season, the more distressed the better; and while we're on denim, the lighter the wash, the better as well!
For footwear try flat sandals or ballet flats. Wedge sandals also go very well with summer attire. Wedges in tan leather and a statement bag can finish the outfit.
Linen trousers or a great tulip skirt with a summer blouse make up a work-appropriate outfit. If you'd like to be more creative, a sweet sundress with a cotton cardigan will also keep you cool in the office. To keep looking neat, avoid shorts and tennies and cotton shelf-bra tank tops worn by themselves. We hope you enjoy the weather and have a wonderful week!

Yoana Barschi Summer infusion!

Boho Nomad peasant top

Boho Nomad lounge dress

Today we got in some beautiful Yoana Baraschi pieces. We just unpacked them and couldn't wait to share them with you! We'd pair the top with either blue or white denim for those hot summer days. Also, you can wear it as a coverup to the beach.
We're also really enjoying the dress. It's not something we'd gravitate to normally, but it's fantastic with flats or flip flops and a cute cardigan - the ultimate no-fuss summer outfit!

Yoana Baraschi Summer in store now!

Since we've opened in Menlo Park, we've been a little busy. However, we finally had a chance this morning to take pictures of our new Yoana Baraschi Summer dresses. On the left is our 80's Marrakesh Tee Dress, and on the right is our Massai Dress. They work for just about any summer occasion. The dressy of the two is hands down the Massai dress in ink. Wear it in the evening with special summer heals to a destination wedding or out of town conference dinner. We think the Marrakesh dress would look fantastic with flats or flat sandals for a garden wedding or even a rehearsal dinner. They've been getting a lot of attention - they're really amazing!

How to wear bold prints

Here at Josef we love bold prints and color because they set us apart in a sea of neutrals and solids. For beginners we suggest a printed accessory such as a scarf, headband, or small clutch. Try only one print at a time. To work wear a silk or cotton scarf around your neck with jeans or trousers and a solid top. Something like the Paul & Joe Sister Zeph Sweater is very easy to accessorize with print.

If you'd like to take prints one step further, we suggest wearing a printed blouse. Prints are more effortless than you think. Wear the printed blouse with your favorite pair of jeans or tucked in or out of a skirt or pair of pants. If it's a little bit chilly, throw on a thin knit cardigan in a complimentary color or pick a color from the print itself. One of our favorite printed blouses that we're obsessing over is the Anna Sui Butterfly Tunic.

The next step to wearing prints is putting together an entire printed outfit. Impossible? Never. It's actually the easiest way to wear prints if you think about a dress as an outfit. It's true. A printed dress can be paired with flats, sandals, pumps, and boots. In the winter wear a cardigan and jacket over the dress and in the summer wear the dress with a leather jacket or fine knit sweater. Like we said before, we're all about the prints here and we're loving the Yoana Baraschi Poppy Field dress. So try a little print in tomorrow's outfit. We're sure it'll add a little spring to your step. Happy Monday everyone!

Photo: emiliopucci.com

New at Josef Yoana Baraschi group 3

Just in time for Easter! Our third group of Yoana Baraschi Spring arrived today. In the group we have the golden origami cami, lilac peasant blouse and haute hippie slip dress with drawstring waist. Still looking for your Easter outfit? These pieces are sure to fill the void. They're also fanastic pieces for Spring and Summer traveling to the mediterranean or tropics. All pieces are made of silk and have the signature Yoana detailing her clothes are famous for. Stop by before Easter to get some inspiration or to treat yourself to a special piece of clothing for your Spring celebrations. Happy Thursday everyone!

Spring's sprung at Josef

Spring deliveries made their way to the shop today. It was quite a busy day receiving deliveries from Paul & Joe Sister, Catherine Holstein, Anna Sui and Yoana Baraschi. There are definitely more separates in these spring shipments. We have a diverse selection of tops from Paul & Joe Sister, 2 t-shirts and 1 pair of high-waist shorts from Catherine Holstein, the Spotted Horses Dress along with some great spring blouses from Anna Sui, 2 golden dresses and an elegant taupe top with lace detail from Yoana Baraschi.
Stop by the shop this week to browse our new Spring collection. All of our Pre-Spring and Resort wear will be going on sale!

Yoana Baraschi Spring: in-store now!

What a fantastic start to the weekend! Yesterday we got 3 new Yoana Baraschi dresses from her Spring 09 collection. From Left to right: black fairie gardern shirt dress, cranberry red supernature column dress, and regal purple origami ruffle zip dress. We're working on getting them on our online store, but if you can't wait, do come for a visit!

The fairie garden shirt dress can be worn dressed up and casually. We'd love to see the dress paired with Matt Bernson's black leather gladiator flats for a casual look. The perfect shoes for the supernature column dress, we think, are demure espadrille wedges that tie at the ankle. The cut of the origami ruffle zip dress reminds us of a fancy cargo dress with the added bonus of the ruffle embellishment. Proper pumps or bold sandals will do the trick!

The dresses should be online soon. Next week keep an eye out for our selection of Steven Alan Spring clothing! They'll be available online on February 28th. Happy shopping and have a great weekend!

Josef: weekly roundup

• We are very excited to share our first Spring delivery from Twinkle by Wenlan! Pictured above are the Peace and Harmony blouse in coral-red and white, the Ariel tank in black, navy and pink, the Whisper at Twilight dress in ebony, and the Nicely Tied dress in black and white. We're working on getting them on our online store, so check back soon!
  
• This week our selection of Yoana Baraschi clothing was further reduced to 60% off. There are some great fall pieces that are fun and flirty.
• Save the Date for the Downtown San Mateo Art Walk on February 19th! The festivities will start at 5pm with a fashion photoshoot featuring clothes from Josef! The walk will take place on South B Street between 1st and 3rd Avenues. There will be wine, fashion, and music, then stop by our table at Gators to show your support! See you there.

Have a terrific weekend!

60% off Yoana Baraschi Fall Collection!

For all you Yoana Baraschi fans, pieces from her Fall 2008 Collection are now 60% off! The new prices are amazing. So if you've been waiting for the sale, now's your chance. The Silk Kimono Dress pictured above is now $157. We also have the highly coveted New Look Rose Dress in vermilion for $166. What we like most about this collection is the jersey lining. The tops and dresses are fancy and comfortable at once. Happy shopping everyone!

Yoana Baraschi Spring 09

We've been getting ready for our spring deliveries here at Josef. Among our shipments arriving soon is one from Yoana Baraschi. We'll be getting in a cute little mix of spring dresses - two are pictured above. The one on the left is the Origami Ruffle Zip Dress in Ink, and the one on the right is the Fairie Garden Shirt Dress in Ebony.
Yoana worked as creative director for Betsy Johnson in the late 1990's and early 2000's. After that, she started her own collection and has become wildly successful. You may have seen her clothing on Project Runway host and executive producer, Heidi Klum, last season. If you're as excited as we are, check back early next month for these darling dresses on our online store.

Shenae grimes from 90210 in yoana baraschi

Over the Thanksgiving weekend Shenae Grimes who plays Annie Wilson on TV's 90210 was pictured wearing Yoana Baraschi's 70's Abstract Rose Kimono. This dress/tunic is a cutie. Shenae wears it with black opaque tights and thigh-high boots. Not as much as a fashion risk-taker as Shenae? Try it with dark skinny jeans and booties instead, or in the summer sans belt with flat black strappy sandals. The dress is available at Josef in the black/oyster colorway and comes with a silk sash belt ($394).

Hobby to necessity: taking pictures at Josef

Yesterday at the shop I spent the afternoon taking pictures of some of the clothing. As you can see from the pic above, I did some heavy doctoring. They're for my Josef Boutique polyvore. Once they're all up, I can start creating sets using the clothes in the boutique. The top is by Yoana Baraschi, chiffon with a jersey lining. It's super comfortable and the cut's very flattering.