Newly added to the site

We added a bunch of recent arrivals to the site. This is just a small preview. Click to shop!

Shop and Dine Out on October 17th

In honor of World Anti-Poverty Day, shops and restaurants in Menlo Park are donating a portion of sales to Village Enterprise Fund. On October 17th show your support by shopping and dining out. We hope to see you on Saturday! Some of the local participants include:

Dining

• British Bankers Club
• Cafe Barrone
• Left Bank
• Marche

Retail

• Josef Boutique
• Milana C
• Pink Tangerine
• Reclaim

Up close and personal

We're off to New York at the end of the week to see a handful of collections in person. Just off the runway are these looks by Anna Sui. We'll be looking for more separates and knits for the Spring and Summer seasons. We can't wait and have already reached out to our people in New York for a detailed review of the current weather/wardrobe situation. Happy Thursday!

Goodies for the shop

Yesterday we did a little shopping for the store. The picture above shows our denim selection from Found. The popular cuts for the season are the boyfriend, straight, skinny and leggings. Look for the new styles to arrive in the store in August and September. We also had a great time visiting our friends from Twinkle, Anna Sui and Paul & Joe Sister!

Family Service Agency of San Mateo County

Happy Monday everyone! We hope you had a great weekend. It was nice and sunny here in San Mateo over the weekend, a very pleasant break from the weekends of rain we've been having. We wanted to remind you of our shopping event this Saturday, March 14th, from 11am to 6pm. It will benefit the Family Service Agency of San Mateo County.

Shoppers will receive 10% off fully priced merchandise and enjoy goodies from Sweet Breams in Downtown San Mateo. Our new Spring collections are in store now. We hope to see you this Saturday in support of our event!

Keeping order in your unruly closet

As a boutique owner one might think I have an enormous wardrobe and very large closet. The opposite is true, in fact. In reality I share a 16 square foot closet with my husband. I have 5 pairs of jeans and only 1 pair of black pants, which lately I've been thinking of donating. Living simply with less has become a way of life for me, and has allowed me to edit my wardrobe into a perfect little collection of quality and unique pieces. When I buy something for myself, I gravitate to the unusual yet beautiful items. If you've visited my boutique, then this should all make sense to you. Try following these guidelines when you shop, and soon you will have built an amazing wardrobe.

1. The secret to a well edited and svelte wardrobe is keeping things simple. I like to follow the one-in-one-out rule. This means for every new item, take out 1 old piece. Following this rule, especially for jeans, helps me feel like I'm keeping my wardrobe current.
2. Quality really does last a long time. Ladies, it's true - cheap looks cheap. Opt for high quality fabrics and cuts. If you take care of your clothes, they can be with you for up to 10+ years. One great example from my closet is my Gaultier wool peacoat. I've had that beauty since 1999. It's made in italy and the cut is so elegant that it's lasted the test of time. Don't get sticker-shocked when you fall in love with a designer piece. Think about the money as price per wear. As I sit here writing this post, I've calculated the price per wear on my Gaultier coat to be 30 cents!
3. Buy 1 special piece each season. For winter, the special piece could be a fantastic sweater or a one of a kind looking coat. Spring's special piece could be a sundress or flirty blouse. Summer's special piece could be a wow bag. My sister and I like to refer to them as a big guns bag. By acquiring a special piece each season, you're slowly but surely building an enviable wardrobe.
   

I truly believe that these guidelines will help you get the wardrobe you've always dreamed of, and it doesn't entail buying an entirely new wardrobe each season! As I've done to my own closet, I've manage to fill my boutique with unique and special pieces. Just the other day, I had a road visit from a lovely woman who represents one of my designers. When she walked into the shop, she immediately recognized that I carry special pieces. So if you want color or prints that are out of the ordinary, Josef is the perfect place for you to start!